By Claudia Tergis

What does it mean to be a committed home seller?  Being a serious seller means going the extra mile. Not only are committed sellers willing to make the necessary repairs and modifications in order to compete in the real-estate market but they are willing to take the advice of their real-estate agent to heart!

An agent can advise a homeowner on the current market conditions, what buyers are looking for in their future home, as well as recommend professionals such as craftsmen, landscapers, painters, stagers, etc. to prepare your house for the real-estate market.

There are some factors you cannot change, such as the location, the style, and the age of your property.  However, you have control over the condition and appearance of your house.

Keep in mind for most buyers the purchase of their home is the largest investment they will make.

When the time comes to sell, it is necessary to prepare the house carefully and come up with a strong marketing campaign.

Having a real-estate agent bring in a professional stager right at the beginning to advise you on the necessary updates can safe you quite a bit of money! Between the agent and the stager they can point out the necessary improvements to engage your potential buyers on an emotional level!

Over the last years home staging has become one of the most powerful marketing tools and in today's competitive real-estate market a necessity.

Home stagers are the anthropologists of real-estate.  They will not only advise you on what should be done to highlight the custom features of your house to give you the competitive edge over your competition but also provide you with custom solutions to maximize on your investment. 

After studying your home's features, condition, and location,  a  home staging concept is created to showcase your property in the best light and make it as appealing as possible for your target audience - your buyers.

Home staging is a financial investment. It can make the difference between whether a house will sell quicker and at a higher selling price, or linger on the market without showings and offers.

A study by the Real Estate Staging Association showed that properties staged prior to going on the Multiple Listing Services sell on average 73% faster than those that have not been staged.

According to a 2015 NAR Profile Of Buyers and Sellers, "92% of home buyers use the internet to start their home search."


This implies that the appearance and photography of your property are vital.

The real-estate guru Barbara Corcoran once stated:  "Home staging used to be optional. Today, it's a necessity in selling a house. "

As a seller form a partnership with your realtor and home stager.  Work hand in hand with them to make a stellar first impression when listing your home!  Remember you only have 1 chance to make a wow worthy first impression!


Claudia Tergis is a professional home stager and licensed real estate professional. She can be reached at or 203.247.2627.